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For your business to grow, you have to advertise and advertise wisely. One of the
ways for getting your business out there is creating a website and posting it in the
Internet, and the Internet offers many web directories where you can have your website
posted.
What is a Directory?
A web directory is a broad directory which lists lots of websites according to categories
and subcategories, making it easier for Internet users to search for a particular topic
or subject. The editors of directories will classify your website not according to
the density of keywords or homepages but on the content of your website. These web
categories are also periodically updated for the benefit of the Internet users.
Two Kinds of Web Directories to Choose From
There are two types of web directories - free and paid directories. An example of
a paid directory is the Yahoo! Directory where website owners pay for the services
Yahoo offers. They have wide topics, and they range from technical stuff, medical services
to even travel. An example of a free directory is Alive Directory. Like Yahoo, they
also have many categories for you to link your website to.
How Directories Help Your Business
Website owners can benefit a lot from submitting their websites to directories - be
it free or paid. One benefit is that the editors only qualify those websites that have
relevant web contents. After your website has qualified to be listed in their directory,
your website will be placed in high PageRank pages. This means that you will geta bit
more relevant traffic to your site, and more relevant traffic equals to maximum exposure,
visibility and more publicity.
Directories also link your websites to other websites of similar topic. This greatly
increases your PageRank significance especially if the directory links you to a prestigious
and legitimate website. The higher PageRank your website has the better chances it
has of being placed at the top pages of the search engine. Remember, that PageRank
is only one of many factors.
Directory Submission Services
You will be hard pressed to find someone that says that submission to directories is not
tedious. How about dull, boring, a hassle and mind numbing, A directory
submission service can do this tedious work for you and probably at a lower cost than
what your time is worth. You have to figure out what your time is worth to you. A
service will manually
search for categories or subcategories where your website fits. Make sure that the
service is done manually (by humans) as an automated service will not get you listed
anywhere useful. An article submission service is the same but they submit articles
about your site or topic.
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